Post by account_disabled on Nov 23, 2023 5:39:52 GMT
Email marketing is a form of paid direct marketing, known in jargon as DEM (Direct Email Marketing). In this case we mean in a broader sense the sending of all emails for commercial purposes, therefore including newsletters. To activate this form of advertising , e-mail addresses are used , which are users' personal data . Therefore the GDPR fully applies to this form of advertising with all that entails. GDPR email marketing: introduction The GDPR applies when businesses process personal data of natural persons . Personal data means data that makes a person identified or identifiable. The personal email address is data protected by the GDPR. While the company email address in which the user's full name and surname do not appear is not personal data.
However, here other problems arise for the user who uses the work email inbox to receive commercial Phone Number List proposals, so there is no point in aiming to have this type of data to bypass the GDPR. In any case, the GDPR applies to B2C relationships and the company email could instead fall under B2B even if the person is identifiable. However, there are conflicting opinions in European countries regarding this situation. For security, we comply with the obligations established by the GDPR even when we send emails to company addresses. I would also like to point out that the discipline we are dealing with does not concern emails that are sent for non-commercial purposes: work emails, emails for service communications and personal emails. In these cases, the acquisition of specific consent is not required.
GDPR email marketing: can it be done? Email marketing is a form of advertising that companies focus on because it is one of the best performing. In fact, thanks to profiling , very targeted commercial proposals are made to groups of users, who feel privileged and involved, so it is easier to obtain conversion. Furthermore, the results of email marketing are precisely measurable. Email marketing is based on the use of database building techniques : to feed the company contact base, the marketer exploits all possible offline and online touch points to convert visitors into subscribers. Going into detail, the occasions in which the customer's email can be acquired are: Off-line: Events and fairs in which the user is given a gadget to encourage email subscriptions; Filling out the contact form within the business, often in exchange for a points card ; Purchasing email lists from third-party companies.
However, here other problems arise for the user who uses the work email inbox to receive commercial Phone Number List proposals, so there is no point in aiming to have this type of data to bypass the GDPR. In any case, the GDPR applies to B2C relationships and the company email could instead fall under B2B even if the person is identifiable. However, there are conflicting opinions in European countries regarding this situation. For security, we comply with the obligations established by the GDPR even when we send emails to company addresses. I would also like to point out that the discipline we are dealing with does not concern emails that are sent for non-commercial purposes: work emails, emails for service communications and personal emails. In these cases, the acquisition of specific consent is not required.
GDPR email marketing: can it be done? Email marketing is a form of advertising that companies focus on because it is one of the best performing. In fact, thanks to profiling , very targeted commercial proposals are made to groups of users, who feel privileged and involved, so it is easier to obtain conversion. Furthermore, the results of email marketing are precisely measurable. Email marketing is based on the use of database building techniques : to feed the company contact base, the marketer exploits all possible offline and online touch points to convert visitors into subscribers. Going into detail, the occasions in which the customer's email can be acquired are: Off-line: Events and fairs in which the user is given a gadget to encourage email subscriptions; Filling out the contact form within the business, often in exchange for a points card ; Purchasing email lists from third-party companies.