Post by account_disabled on Mar 5, 2024 6:42:04 GMT
To summarize, we could say that to successfully manage a business account on Instagram we must have at least: A clear and defined vision, which means clear and measurable objectives . A certain frequency of publication, which means a planned editorial plan . Familiarity with the target, which means knowing the tools to deepen the knowledge of your buyer personas. A personalized visual style, which means the definition of guidelines for your social activity (or communication in general). Optimal. Now that I've scared you, let's ask ourselves two questions to understand, first of all, whether Instagram can be the right medium and to define the strategy accordingly: because having clear objectives means starting off on the right foot and, as every time, defining objectives means defining the guidelines of the future marketing and communication strategy.
So for example: Create a community Hong Kong Telegram Number Data Showcase your products Raise brand awareness Show the company culture or life Increase loyalty Distribute news and updates (branded contents) If you set a couple of goals - whether or not from the examples above - you've already made a big step forward. The point is that the objectives define the strategy and the communication strategy defines the means to be used. The first question you need to ask yourself, therefore, is: is Instagram (or any other media) the right medium to use to achieve the goals I have set myself? If the answer is no, the second question you need to ask yourself is: what is the means that will allow me to achieve my goals in the shortest time? I wouldn't make it a simple question of cost, not at this stage.
Although it is correct to keep costs under control, I don't understand the spasmodic obsession towards saving: we are not talking about buying a pack of pasta with a 50% discount but about achieving strategic communication and marketing objectives on which months if not depend. years of work and on which we will be evaluated. Is it worth putting the results behind the savings factor? The decision is yours, not mine. At this point, question after question, you will have a list of media, organized by affinity with the buyer personas (and by management costs) and ready to be used. All that's left is to define the communication strategy : what do I say to my buyer personas? How? What tone of voice should I use? Attract more : exploit the peculiarities of the medium Measurable : choose KPIs that are mathematically controllable Attainable : choose achievable goals Relevant : generate content that is relevant to the target Time based : define the frequency and dedicate time to it.
So for example: Create a community Hong Kong Telegram Number Data Showcase your products Raise brand awareness Show the company culture or life Increase loyalty Distribute news and updates (branded contents) If you set a couple of goals - whether or not from the examples above - you've already made a big step forward. The point is that the objectives define the strategy and the communication strategy defines the means to be used. The first question you need to ask yourself, therefore, is: is Instagram (or any other media) the right medium to use to achieve the goals I have set myself? If the answer is no, the second question you need to ask yourself is: what is the means that will allow me to achieve my goals in the shortest time? I wouldn't make it a simple question of cost, not at this stage.
Although it is correct to keep costs under control, I don't understand the spasmodic obsession towards saving: we are not talking about buying a pack of pasta with a 50% discount but about achieving strategic communication and marketing objectives on which months if not depend. years of work and on which we will be evaluated. Is it worth putting the results behind the savings factor? The decision is yours, not mine. At this point, question after question, you will have a list of media, organized by affinity with the buyer personas (and by management costs) and ready to be used. All that's left is to define the communication strategy : what do I say to my buyer personas? How? What tone of voice should I use? Attract more : exploit the peculiarities of the medium Measurable : choose KPIs that are mathematically controllable Attainable : choose achievable goals Relevant : generate content that is relevant to the target Time based : define the frequency and dedicate time to it.