Post by account_disabled on Mar 5, 2024 3:38:03 GMT
Remember the Cluetrain Manifesto ? Written by Rick Levine, Christopher Locke, Doc Searls and David Weinberger and published in 1999, this book contains 95 theses (the Manifesto , in fact) that companies should establish as basic for relating to the modern market, in our case the online one. Point number 38 of the book states this thesis: “Human communities are based on communication – on human talk about human problems” “ Human discourse on human problems ”. This part says it all . No one, except ourselves, can know better than anyone else how human beings reason, behave and react. And this is where knowing how to communicate comes into play, taking into account the fact that, beyond the screen, there is another person to relate to. But how can we make the most of the human factor? By focusing on some key aspects that allow communication by almost completely eliminating friction, fears and opposition from the sender. Let's see them together.
Identification Knowing how to empathize with others helps us understand their needs even before they are evident. “ Putting yourself in his shoes ” is exactly this: immersing yourself in the other person, understanding their needs and, therefore, their emotions. It's about thinking, reacting and behaving like the recipient of your message. Observation When identification is not enough because there are frictions or oppositions that we are not able to understand, we observe. Human conversations around online markets allow Belgium Phone Number us to learn new reactions and behaviors . Let's make them ours and bring them into our identification with the other. Opposition We argue against ourselves and our theses, reasoning about the applicable solutions in the event that the same oppositions arise from the receiver. Resolution Once the previous steps have been completed, the moment of resolution arrives. Understanding the needs, motivations, fears and oppositions, we offer a decisive and clear message, capable of bringing others into our market segment. Attention: in this step it is essential not to focus on selling a product or service, but on communicating why our solution could also be yours .
We never force human relationships. A useful example Have you ever wondered why some companies rely on micro influencers ? Now you know: because of the human factor. Think back to the processes we talked about above: identification, observation, opposition, resolution. These are all steps that you can find in 90% of micro influencers' digital strategies. Why am I talking about micro? Because it is humanly simpler to identify with this type of "character". We feel it closer to us and to our world. When we talk about very large influencers, with hundreds of thousands of followers (or millions), we are talking about a different type of digital communication. To conclude… How much human did you perceive in this article? How do you feel that there is a person behind all this? Not just from the simple fact that it is a written article, technology today helps us produce remarkable texts. And not even by the fact that he is speaking to you in a confidential tone. If I have perceived your sensations, you feel that there is a person behind all this because we have thought about every single aspect together . Human to human , it's all here.
Identification Knowing how to empathize with others helps us understand their needs even before they are evident. “ Putting yourself in his shoes ” is exactly this: immersing yourself in the other person, understanding their needs and, therefore, their emotions. It's about thinking, reacting and behaving like the recipient of your message. Observation When identification is not enough because there are frictions or oppositions that we are not able to understand, we observe. Human conversations around online markets allow Belgium Phone Number us to learn new reactions and behaviors . Let's make them ours and bring them into our identification with the other. Opposition We argue against ourselves and our theses, reasoning about the applicable solutions in the event that the same oppositions arise from the receiver. Resolution Once the previous steps have been completed, the moment of resolution arrives. Understanding the needs, motivations, fears and oppositions, we offer a decisive and clear message, capable of bringing others into our market segment. Attention: in this step it is essential not to focus on selling a product or service, but on communicating why our solution could also be yours .
We never force human relationships. A useful example Have you ever wondered why some companies rely on micro influencers ? Now you know: because of the human factor. Think back to the processes we talked about above: identification, observation, opposition, resolution. These are all steps that you can find in 90% of micro influencers' digital strategies. Why am I talking about micro? Because it is humanly simpler to identify with this type of "character". We feel it closer to us and to our world. When we talk about very large influencers, with hundreds of thousands of followers (or millions), we are talking about a different type of digital communication. To conclude… How much human did you perceive in this article? How do you feel that there is a person behind all this? Not just from the simple fact that it is a written article, technology today helps us produce remarkable texts. And not even by the fact that he is speaking to you in a confidential tone. If I have perceived your sensations, you feel that there is a person behind all this because we have thought about every single aspect together . Human to human , it's all here.