Post by sakibkhan51 on Feb 28, 2024 3:53:31 GMT
dynamic advertising within video games. In this type of in-game advertising, the advertisements are managed directly via servers where the brands insert their promotional banners - servers which can only be accessed for a fee. In this way you can think of creating much more detailed advertising campaigns and with a much better studied target audience. Dams, in fact, are influenced by various factors such as - among many - geolocation. A really interesting type of IGA, which during the game appears totally identical to the SIGA mentioned above; the only difference is the possibility of being able to change the content to be promoted over time - an advantage that should not be underestimated. Advergame When the world of videogames and advertising merge, Advergames are born. These types of video games are literally titles focused on promoting a brand or product.
They can have the most varied forms: from simple mobile apps to real, well-structured 3D games. Brands can derive benefits from advergames that go far beyond mere economic return. Thanks to the ability of video games to stimulate positive Morocco Phone Number sensations, advergames are able to facilitate the creation of real communities around the brand they sponsor. Furthermore, the fact that thanks to social media today you can share your results online, further expanding the scope that a branded game can have, should not be underestimated. An example that absolutely cannot be overlooked is Dumb Ways To Die. Advergame released on November 1, 2012 by Melbourne's Metro Trains company. The purpose of the cute little game was to promote the safety rules to keep in mind whenever you find yourself in subway stations. In a short time - and with a budget far lower than that of a TV commercial - this advergame reached gamers all over the planet, effectively becoming viral.
Advertising in the advergame Dumb Ways To Die Advertising in video games: the Dumb Ways To Die case So: don't panic! As we have seen, we are not about to enter an apocalyptic future in which advertising has taken control of our every space. As marketing enthusiasts, however, the question to ask is one: why this paradigm shift? Looking at the games industry's past experience with advertising within paid products, one can understand that when users pay they want nothing more than the product they paid for. If, together with advertisements, the streaming ecosystem offers other ad-free channels and without price changes, the disappointment is more than justified. A different discussion can be made however for the Microsoft and Sony issue. The two videogame houses have learned from the mistakes of the past and, with due caution, motivate their ambitions with noble intentions and in favor of small development houses. So everyone has their own considerations. In the meantime, happy gaming or happy watching everyone! PS if you want to delve deeper into the topic of Product Placement in cinema too, we leave you with one of our YouTube video
They can have the most varied forms: from simple mobile apps to real, well-structured 3D games. Brands can derive benefits from advergames that go far beyond mere economic return. Thanks to the ability of video games to stimulate positive Morocco Phone Number sensations, advergames are able to facilitate the creation of real communities around the brand they sponsor. Furthermore, the fact that thanks to social media today you can share your results online, further expanding the scope that a branded game can have, should not be underestimated. An example that absolutely cannot be overlooked is Dumb Ways To Die. Advergame released on November 1, 2012 by Melbourne's Metro Trains company. The purpose of the cute little game was to promote the safety rules to keep in mind whenever you find yourself in subway stations. In a short time - and with a budget far lower than that of a TV commercial - this advergame reached gamers all over the planet, effectively becoming viral.
Advertising in the advergame Dumb Ways To Die Advertising in video games: the Dumb Ways To Die case So: don't panic! As we have seen, we are not about to enter an apocalyptic future in which advertising has taken control of our every space. As marketing enthusiasts, however, the question to ask is one: why this paradigm shift? Looking at the games industry's past experience with advertising within paid products, one can understand that when users pay they want nothing more than the product they paid for. If, together with advertisements, the streaming ecosystem offers other ad-free channels and without price changes, the disappointment is more than justified. A different discussion can be made however for the Microsoft and Sony issue. The two videogame houses have learned from the mistakes of the past and, with due caution, motivate their ambitions with noble intentions and in favor of small development houses. So everyone has their own considerations. In the meantime, happy gaming or happy watching everyone! PS if you want to delve deeper into the topic of Product Placement in cinema too, we leave you with one of our YouTube video