|
Post by account_disabled on Feb 18, 2024 10:00:05 GMT
Domain Name Spoofing: Domain spoofing is a type of fraud used to mislead advertisers. In this case, advertisers are led to believe that their ads will appear on high-quality and relevant websites, but in reality their ads appear on much lower quality or irrelevant sites. Scammers use various techniques to avoid detection by advertisers and visitors. For example, by imitating the name of a prestigious website that does not actually exist,
They make the advertiser think that their ad is on that latestdatabase.com site. This type of fraud only benefits the fraudster and wastes advertisers' investments. Ad Stacking: Ad stacking is a type of fraud that occurs when multiple ads are loaded on top of each other on a web page, leaving only the top ad visible. With this method, even though only one ad appears when the page is visited, the other ads stacked in the background also count as an impression.
As a result, the user does not notice other ads that are billed to advertisers but that he never sees. This is misleading for advertisers because they think their ads are actually being viewed, but many ads are actually not being seen by users at all. Ad stacking wastes advertisers' investments and creates no real value in driving engagement or conversions. Challenges of Digital Advertising Digital advertising presents.
|
|