Post by account_disabled on Jan 23, 2024 3:30:38 GMT
Imagine running advertisements for your products or services for next to nothing, without actually doing anything. Sounds unrealistic, right? In fact, this is a long-established practice called viral marketing. This is when people disinterestedly disseminate information they like and quietly advertise a product. Moreover, such advertising is growing at an almost exponential rate. A real find for an advertiser! But you should understand that everything has its fly in the ointment. And viral marketing was no exception. It takes a lot of effort to create an ad that everyone will talk about. Let's take a closer look at the features of the advertising tool, learn about its configuration and effectiveness. What is viral marketing In 1996, the article The Virus of marketing by Jeffrey Rayport was published. It is the first time that the principle of viral marketing is mentioned. It is noteworthy that the concept was initially interpreted differently. Advertising was designed for an audience that is susceptible to persuasion, becomes infected with information and disseminates it in the future. In other words, it should gain momentum like a snowball. Today, such an advertising tool has a different definition.
Viral marketing is a way of creating advertising that will be distributed by the target audience itself. There are no direct calls to purchase here. Viral marketing is designed for a person to draw the necessary conclusions and share them with others. The result will be a viral effect. Types of viral marketing Viral marketing is found everywhere: on phones, on the street, on TV. Absolutely any content can trigger a viral effect - from a picture to a video or even a person (example: Biden came to Kyiv and for one day became a viral trend, which was pi B2B Email List cked up by all famous brands). Let's look at what types of viral marketing there are: Videos and cartoons. It can be either a funny video or a short cartoon that evokes emotions and makes people share it with others. Memes . Creating memes is a great way to attract the attention of a young audience and make them laugh. They are easily spread through social networks and can become a real viral attack. Infographics and useful content in pictures. A picture in the form of an infographic with statistics, diagrams, instructions and something else useful can easily go viral on the Internet and be sent between users. Interactive advertising campaigns . This can be any type of advertising that allows users to interact with content, such as a game or survey. This attracts users' attention and makes them share the content with their friends.
Social media. Creating content that can be easily shared through social networks such as Facebook, Instagram, Twitter and others can be a very effective way to promote a brand or product. Bloggers and influencers . Collaborating with bloggers and influencers can help expand your audience and give your content wider exposure. They can create video reviews, write articles, take photos that can go viral on the Internet. Promotions and competitions. This could be any type of promotion or competition that allows users to get something for free or win a valuable prize. Such promotions are often posted on websites and social networks and can cause viral spread. Word of mouth . You don't have to hire a lot of people to spread the word about a product or service. It is enough to interest the target audience, and then millions of free “advertising media” will quickly spread news about your company or product. The main thing is that your proposal is something that you want to talk about. Gossip . Probably the oldest type of viral marketing, which is used to create interest around a product, service or event. Rumors brought new customers even before the concept of marketing as such appeared. But here you need to be careful, since in 90% of cases the rumor is distorted and emotionally heated information, and often carries a negative connotation. And it is almost impossible to control it after it has broken down. There are many more types of viral marketing, and with the advent of the Internet, the possibilities of influencing users are only increasing.
Viral marketing is a way of creating advertising that will be distributed by the target audience itself. There are no direct calls to purchase here. Viral marketing is designed for a person to draw the necessary conclusions and share them with others. The result will be a viral effect. Types of viral marketing Viral marketing is found everywhere: on phones, on the street, on TV. Absolutely any content can trigger a viral effect - from a picture to a video or even a person (example: Biden came to Kyiv and for one day became a viral trend, which was pi B2B Email List cked up by all famous brands). Let's look at what types of viral marketing there are: Videos and cartoons. It can be either a funny video or a short cartoon that evokes emotions and makes people share it with others. Memes . Creating memes is a great way to attract the attention of a young audience and make them laugh. They are easily spread through social networks and can become a real viral attack. Infographics and useful content in pictures. A picture in the form of an infographic with statistics, diagrams, instructions and something else useful can easily go viral on the Internet and be sent between users. Interactive advertising campaigns . This can be any type of advertising that allows users to interact with content, such as a game or survey. This attracts users' attention and makes them share the content with their friends.
Social media. Creating content that can be easily shared through social networks such as Facebook, Instagram, Twitter and others can be a very effective way to promote a brand or product. Bloggers and influencers . Collaborating with bloggers and influencers can help expand your audience and give your content wider exposure. They can create video reviews, write articles, take photos that can go viral on the Internet. Promotions and competitions. This could be any type of promotion or competition that allows users to get something for free or win a valuable prize. Such promotions are often posted on websites and social networks and can cause viral spread. Word of mouth . You don't have to hire a lot of people to spread the word about a product or service. It is enough to interest the target audience, and then millions of free “advertising media” will quickly spread news about your company or product. The main thing is that your proposal is something that you want to talk about. Gossip . Probably the oldest type of viral marketing, which is used to create interest around a product, service or event. Rumors brought new customers even before the concept of marketing as such appeared. But here you need to be careful, since in 90% of cases the rumor is distorted and emotionally heated information, and often carries a negative connotation. And it is almost impossible to control it after it has broken down. There are many more types of viral marketing, and with the advent of the Internet, the possibilities of influencing users are only increasing.