Post by account_disabled on Dec 24, 2023 5:04:22 GMT
Digital advertising has experienced a great increase in recent decades as potential consumers have adapted to the online environment. This has led to concern on the part of users, who are not entirely convinced that ads appear everywhere. That is why for a giant like Google it is absolutely necessary to guarantee the security of Internet users when they decide what ads they will see and what content can be monetized. Once again, Google has published, as it has been doing for a decade, its Annual Report on Advertising Security , which includes the work carried out by the company to prevent malicious use of its advertising platforms. The main objective is to show total transparency and visibility about the ways in which the brand prevents violations of usage policies. 2020, an intense year for Google Throughout 2020, Google updated or added more than 40 policies aimed at advertisers and publishers . It also blocked or removed approximately 3.1 billion ads that violated its rules and restricted another 6.4 billion ads from serving.
Among the reasons, we can highlight content related to medicine and health, brands, abuse of the advertising network, betting houses, alcohol, the promotion of weapons, tobacco or sensitive and Phone Number List shocking images. "Restricting advertising allows us to adapt our criteria to location, local laws and our certification programs, so that approved ads are only displayed where appropriate, regulated and legal," they say from Google in a statement. For example, the firm requires online pharmacies to carry out a certification program . Once certified, advertising is only displayed in countries where the online sale of prescription drugs is allowed. Likewise, investment in technology has borne fruit, since in 2020 Google removed ads from 1.3 billion publisher pages , compared to 21 million in 2019, as well as stopping publication on more than 1.6 million publisher websites.
For being invasive or offensive. Scott Spencer himself , global head of Trust and Security for Google ads, told us at the presentation event for media that they had focused above all on improving technology, human resources and artificial intelligence, three pillars that for the company They are basic and have to go hand in hand. Regarding "fake news" , Spencer assured that they do not have a specific policy for that because it is a very broad and poorly defined term. However, he did state that they have rules for techniques related to that concept, such as copying content or passing it off as your own, or spreading false information that could be harmful. A fight against false information about the coronavirus The arrival of the coronavirus, about which there was much ignorance at the beginning, led Google to remove advertisements for false treatments and very little by little, as more was learned about the disease, medical providers, health organizations and others make important news public.
Among the reasons, we can highlight content related to medicine and health, brands, abuse of the advertising network, betting houses, alcohol, the promotion of weapons, tobacco or sensitive and Phone Number List shocking images. "Restricting advertising allows us to adapt our criteria to location, local laws and our certification programs, so that approved ads are only displayed where appropriate, regulated and legal," they say from Google in a statement. For example, the firm requires online pharmacies to carry out a certification program . Once certified, advertising is only displayed in countries where the online sale of prescription drugs is allowed. Likewise, investment in technology has borne fruit, since in 2020 Google removed ads from 1.3 billion publisher pages , compared to 21 million in 2019, as well as stopping publication on more than 1.6 million publisher websites.
For being invasive or offensive. Scott Spencer himself , global head of Trust and Security for Google ads, told us at the presentation event for media that they had focused above all on improving technology, human resources and artificial intelligence, three pillars that for the company They are basic and have to go hand in hand. Regarding "fake news" , Spencer assured that they do not have a specific policy for that because it is a very broad and poorly defined term. However, he did state that they have rules for techniques related to that concept, such as copying content or passing it off as your own, or spreading false information that could be harmful. A fight against false information about the coronavirus The arrival of the coronavirus, about which there was much ignorance at the beginning, led Google to remove advertisements for false treatments and very little by little, as more was learned about the disease, medical providers, health organizations and others make important news public.