Post by account_disabled on Dec 20, 2023 8:57:53 GMT
Anyone who has been in the online world for a while knows that well-targeted contextual campaigns can be very effective. However, it often happens that some detail is forgotten when setting them up and the result is spending a large part of the budget and minimal effect. In today's article, you will learn some tips that can help you make your campaigns more effective. First of all, it should be noted that AdWords and Sklik's contextual networks are very different . You probably won't be surprised when I tell you that contextual campaigns in AdWords achieve worse results in most cases than in Sklik. Website relevance What is it? Unfortunately, AdWords by default places advertising in places where there are really no relevant clicks.
image default setting in C Level Executive List AdWords Reach into your conscience on purpose. Do you really have excluded website categories for each contextual campaign that you don't want to appear on? I'm sure if not, you're spending hours manually weeding out inappropriate websites, which is largely pointless. If you disable inappropriate categories from this list, you will speed up and facilitate your work with optimization. Sklik's contextual network , which has around 5,000 sites, of course also has a lot of irrelevant placements, but from an optimization point of view, excluding these sites is much faster. Display frequency Of course, another issue you may run into when setting up your campaigns is impression frequency . You are probably all frequency limiting in some way.
Unfortunately, in Sklik, it is not possible to set the option that you will not be displayed below the border, so I recommend leaving a higher frequency than in AdWords. New lineups Whatever targeting you have set up, remember to regularly select performing placements and create new reports from them. Of course, then exclude these locations from the primary report! It may seem unnecessary to you, but if you work with the placement in this way, you can adapt the content of the ad more to the target users and thus improve your results (especially in Sklik). Acquisition campaigns Have you set up a number of contextual campaigns, but according to GA data, the percentage of new visits is decreasing ? I encountered this problem in November with campaigns on Seznam.
image default setting in C Level Executive List AdWords Reach into your conscience on purpose. Do you really have excluded website categories for each contextual campaign that you don't want to appear on? I'm sure if not, you're spending hours manually weeding out inappropriate websites, which is largely pointless. If you disable inappropriate categories from this list, you will speed up and facilitate your work with optimization. Sklik's contextual network , which has around 5,000 sites, of course also has a lot of irrelevant placements, but from an optimization point of view, excluding these sites is much faster. Display frequency Of course, another issue you may run into when setting up your campaigns is impression frequency . You are probably all frequency limiting in some way.
Unfortunately, in Sklik, it is not possible to set the option that you will not be displayed below the border, so I recommend leaving a higher frequency than in AdWords. New lineups Whatever targeting you have set up, remember to regularly select performing placements and create new reports from them. Of course, then exclude these locations from the primary report! It may seem unnecessary to you, but if you work with the placement in this way, you can adapt the content of the ad more to the target users and thus improve your results (especially in Sklik). Acquisition campaigns Have you set up a number of contextual campaigns, but according to GA data, the percentage of new visits is decreasing ? I encountered this problem in November with campaigns on Seznam.