Post by account_disabled on Dec 20, 2023 8:05:23 GMT
The description of the web page is a text that appears within the HTML code and illustrates the content of the page itself . Search engines use it to provide additional information on the pages obtained from search results. When you search for information on Google, each site that appears in the results is characterized by three elements: page title , written in blue web address , written in black description , written in black Where does Google get that text from? Where to write the page description The description, technically speaking, is part of the page's metadata , i.e. that set of information that does not influence the appearance of the page itself, but is still useful to both users and search engines.
The description text must be inserted inside the description meta tag : <meta name = "description" content = "Advice and resources for writers, bloggers and copywriters on creative writing, web Special Data copywriting, blogging, editorial marketing, reading, fiction." /> The one just shown is the description of the Blue Pen home page. Searching for the blog on Google shows: Description of Blue pen You don't see such a text on the blog. Words in bold indicate words the user searched for. Length of the description You don't need to write a novel inside the meta tag . The function of the description is precisely to describe the page, a sort of summary that must explain in a few words what that page contains.
Experts say that a good description should not exceed 150-160 characters , which means we are only a couple of lines long. Sufficient to give the user an idea of what he will read. But is it really like that? The answer is no or, at least, it depends on the characters. The web doesn't work in characters, but in pixels. The length of the description - as well as that of the title - depends on the space available in the SERPs, on the search results pages. How long should a description be? The length of a description must not exceed 990 px . Also consider that the user will read it among other descriptions. It must therefore be concise, clear and contain the right keywords.
The description text must be inserted inside the description meta tag : <meta name = "description" content = "Advice and resources for writers, bloggers and copywriters on creative writing, web Special Data copywriting, blogging, editorial marketing, reading, fiction." /> The one just shown is the description of the Blue Pen home page. Searching for the blog on Google shows: Description of Blue pen You don't see such a text on the blog. Words in bold indicate words the user searched for. Length of the description You don't need to write a novel inside the meta tag . The function of the description is precisely to describe the page, a sort of summary that must explain in a few words what that page contains.
Experts say that a good description should not exceed 150-160 characters , which means we are only a couple of lines long. Sufficient to give the user an idea of what he will read. But is it really like that? The answer is no or, at least, it depends on the characters. The web doesn't work in characters, but in pixels. The length of the description - as well as that of the title - depends on the space available in the SERPs, on the search results pages. How long should a description be? The length of a description must not exceed 990 px . Also consider that the user will read it among other descriptions. It must therefore be concise, clear and contain the right keywords.