Post by account_disabled on Dec 20, 2023 7:34:14 GMT
If you're involved in PPC advertising, you've probably noticed in recent months that AdWords has been encouraging you to try a new and faster interface. And he probably redirected you there himself. Did you go back to the old one after five minutes of searching and cursing? Come see the reasons why you should give it another chance. image The new Google AdWords interface So why should you use it? So, first of all, certainly so that your work productivity does not fall by a quarter in 2018, when there will be a permanent change of interface without the possibility of going back . What are we going to talk about, it is not entirely easy to get to know each other among all the tabs and cards in the first few moments.
But if you overcome B2B Email List the confusion, at first glance you will be impressed by the clear dashboard with very useful graphs, such as the analysis of the metrics of your choice by time (hour and day of the week), comparison by device or the most successful search queries in the account. The already mentioned speed is also an advantage of the new interface. Google states that AdWords are up to 20% faster and it really shows. Especially in combination with another plus, which is the availability of all the basic cards that you often work with in the left column. To exclude a location, you no longer need to click through the Content Network tab , the Location tab is right at hand. So are other reports such as Demographics , Topics , and Areas .
And if you don't like this acceleration either, Google has prepared for you the possibility to use predefined shortcuts. The basic ones are, for example: ? – displaying a list of shortcuts, G and then C - go to the Campaigns tab , G and then T - display the search field Go to page , G and then S - go to the settings tab. image List of abbreviations If you use campaigns in Google Shopping, you will certainly welcome another of the new products, namely product diagnostics directly in Google AdWords. There you can see the information for which you had to open Google Merchant Center until now , i.e. how many products, and which ones specifically, have a missing GTIN, image or other details that need to be corrected for the campaigns to function properly .
But if you overcome B2B Email List the confusion, at first glance you will be impressed by the clear dashboard with very useful graphs, such as the analysis of the metrics of your choice by time (hour and day of the week), comparison by device or the most successful search queries in the account. The already mentioned speed is also an advantage of the new interface. Google states that AdWords are up to 20% faster and it really shows. Especially in combination with another plus, which is the availability of all the basic cards that you often work with in the left column. To exclude a location, you no longer need to click through the Content Network tab , the Location tab is right at hand. So are other reports such as Demographics , Topics , and Areas .
And if you don't like this acceleration either, Google has prepared for you the possibility to use predefined shortcuts. The basic ones are, for example: ? – displaying a list of shortcuts, G and then C - go to the Campaigns tab , G and then T - display the search field Go to page , G and then S - go to the settings tab. image List of abbreviations If you use campaigns in Google Shopping, you will certainly welcome another of the new products, namely product diagnostics directly in Google AdWords. There you can see the information for which you had to open Google Merchant Center until now , i.e. how many products, and which ones specifically, have a missing GTIN, image or other details that need to be corrected for the campaigns to function properly .